Lim Poh Imm
Writing & Translation
Integrated marketing communication specialist with over 18 years of experience in various roles in advertising and marketing across multiple industries.
14 years in Account Management/Strategic Planning in various multi-national agencies and 4 years as a Senior IMC Manager in Coca-Cola Malaysia/Singapore.
Achievements: Managed the biggest global IMC campaign in ASEAN i.e FIFA World Cup 2018 across 7 countries, managed over 10 agencies (creative, media, PR, activation, social, shopper) across Malaysia and Singapore for launch of Coca-Cola “Taste The Feeling” rebranding campaign, grew the Coca-Cola AOR account in OgilvyAction from a mere MYR500K to MYR2mil in just 3 years, acknowledged as Best Marketing Partner from Tesco Malaysia in their Partner’s Award ceremony.
Accolades: 30 honours and awards to date including a Gold Effie, Gold PMAA Dragons, Order of Excellence for PMAA Dragons Asia and Best Media Campaign of the Year (Hall of Fame IAS) for my work on Coke.
Other talents: unearthing consumer trends and insights, data analysis, creative/content strategy, development of integrated content and marketing communication plans. Highly skilled in people management, be it people from various levels, functions, culture, nationality or organizations.
Passionate about brand building, creativity and content excellence. Dubbed “the unicorn”at Coke for consistently and persistently pushing the agencies for bigger and more breakthrough ideas.
Industries worked on: FMCG, telco, retail, FinTech (e-wallet), automotive, beauty, entertainment.
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